Founder of Ascory
Camille Cointe
Founder of Ascory — at the intersection of theatre, leadership and behavioural sciences
A certain idea of leadership
Leadership cannot be reduced to tools or to a title. It is played out in how you inhabit your words, hold your presence, decide under pressure, engage in relationships and move a team forward.
And precisely because it is played out there, it cannot be approached in a generic way.
The journey
Stage
An actress for over twenty years, I learned on stage what management training rarely teaches: that presence can be developed, that posture is built, that intention transforms how a message is received. Every word, every gesture, every silence produces an effect, on stage as in business.
Transmission
In parallel, I began working with executives and senior leaders. Very quickly, I realised that the tools of theatre (presence, posture, intention, listening, the impact of the spoken word) were precisely what many managers lacked to embody their leadership credibly and durably.
But I also realised that these approaches remained too general to produce lasting transformation.
Building a method
Over the course of these engagements, I wove these contributions together with the behavioural sciences: cognitive biases, pressure management, decision fatigue, the neuroscience of stress.
It is from this interplay between stage, behavioural sciences and practice, and from this need for precision, that the Ascory method was born.
Towards OSCA®
This demand for precision then led to the creation of OSCA®, the diagnostic that allows for a precise reading before any transformation.
Two people facing the same situation never react in the same way. Yet they are often offered the same tools. That is where the gap is created. And where transformations remain superficial.
This observation is what led me to build a finer, more targeted and more demanding approach to leadership.
Four ways to act on leadership and communication
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